A diamond, the most widely recognized gem, is often a sign of unwavering commitment. If you’re looking for the perfect stone, buying a diamond is not something you should rush into.

To help you out, we created a list of the most common mistakes people make when buying diamonds, so you can avoid them!

A Bad Choice in Diamond Cut

The difference between a show-stopping piece and a flat rock can come down to the cut. 

In the presence of light, a well-cut diamond is meant to sparkle from every direction. When the crown and pavilion are too steep, the result is a dull, lifeless appearance we see in a poorly cut diamond.

Not Knowing the 4 Cs of Diamonds

Before going diamond shopping, it helps to be familiar with the 4 Cs of diamonds. Color, clarity, cut, and carat are the “four Cs” used to grade diamonds. 

If you don’t do your homework before buying a diamond, it can lead to an overpriced, subpar rock. Using the 4 Cs, you can ask jewelers about a diamond’s grade and get the best stone for your money.

Online Diamond Shopping

Buying a diamond without seeing it in person is a gamble you shouldn’t take. If a jeweler has a lot of inventory, you can’t be sure each stone was inspected and graded individually. Is it worth the risk to spend so much?

You can’t tell exactly how bright, flawed, or polished a diamond is in photos, videos, or on a website.

Failing to Acquire a GIA Certificate

A GIA certificate verifies each of a diamond’s characteristics. When it comes to authenticating diamonds and supplying the required paperwork for diamond dealings, GIA is the undisputed leader.

GIA-approved dealers can request a certificate from GIA verifying a diamond’s value and description.

Overspending by a Huge Margin

If you’re on a tight budget, there are many ways to find a beautiful design with a spectacular center stone. For instance, the cost of a lab-grown diamond is far lower than that of a mined one by as much as 40%.

Many lab-grown diamond companies are guaranteed conflict-free, yet they are chemically, optically, and physically similar to diamonds mined from the earth.

Choose Village Jewelers

Many customers are unprepared for the complexity of buying a diamond. Each diamond sold by Village Jewelers is carefully selected to ensure it is of the highest quality and has been cut to maximize its brilliance.

The search for the perfect ring is actually the search for the perfect ring in your budget. Let our experienced staff help you find the right piece!

Please contact us or come visit our store from 10 AM to 5 PM, Monday – Saturday. We’d love to hear from you!